What is CAMRA LocAle?
CAMRA LocAle is an initiative that promotes pubs stocking locally brewed real ale. The scheme builds on a growing consumer demand for quality local produce and an increased awareness of 'green' issues. Everyone benefits from local pubs stocking locally-brewed real ale...
For the London scheme, we define a local brewery as one that is within thirty miles of a pub's front door. The actual beer and brewery can change; it does not have to be the same beer all the time, which enables a pub to rotate a local beer, should they so wish.
Greater London has four small breweries: Brodies, Meantime, Sambrook's and Twickenham, plus the much bigger Fuller, Smith & Turner and a handful of brewpubs like Redemption & The East London Brewing Company. Hopefully the scheme will encourage more.